Enjoy business design

I'm an executive who spent the last 20 years designing businesses in London, New York and Copenhagen.


 

Intro

I work cross media, cross industry in the junction between branding, design, product innovation and marketing.

 

(1995 - 2020)

 

Work

Thorough experience with setting up, merging and turning around international organisations.


I’ve led creative organisations to go from good to great, which have allowed me to develop big ideas and implement business transformation for some of the worlds most ambitious companies.

01

VICE

 

02

Story Worldwide

 

03

Goodmorning Technology

 

04

TDC

 

05

IBM

“Management must cease to identify other disciplines as threats, but rather as stimulation for a constant flux of creative development that will not only sell products or change minds, but help define new audience experiences.”

— Beyond Advertising - Creating Value Through All Customer Touchpoints

Why are we so stuck frederik andersen portrait.jpg

Whatever it is, the way you tell your story online can make all the difference.

Virtue, the agency born from VICE, took home 7 Lions in 2018, breaking the Danish records for Lions in a single year. Article in Danish.

Virtue, the agency born from VICE, took home 7 Lions in 2018, breaking the Danish records for Lions in a single year. Article in Danish.

 
 
From 5 to 120 people over 3 years, spanning 15 nationalities, the Nordic region of VICE became a stronghold of creativity and prosperity.

From 5 to 120 people over 3 years, spanning 15 nationalities, the Nordic region of VICE became a stronghold of creativity and prosperity.

#likewhatyouhate

Breaking the algorithms to help you escape your echo chamber.
Read about it here and here.

Rita for Coca Cola by David Lachapelle

Rita for Coca Cola by David Lachapelle

AVICII for Coca Cola by David Lachapelle

AVICII for Coca Cola by David Lachapelle

Nigo posing in kimono

Nigo posing in kimono


 

More

Born and raised in Scandinavia, awarded with numerous International awards for marketing, communication, visual design, product design and innovation. Living in Copenhagen, Denmark, and available to travel for longer engagements.


 

About

All works mentioned or represented on this site are the property of my clients and previous employers and are featured here with their permission or available in the public domain.